Designer
Role
2017
Year
SEO Visibility
Sketches and Ideation
In the ideation and brainstorming phase of this project we identified the business objectives and users needs, using them to create our roadmap. This project being a smaller feature, as opposed to a larger user flow, we aimed to create a simple solution that would satsify these needs.
Final Product
I ended up creating a solution that involved initially hiding some of the color options behind a hover area. The customer was told that there were more options for colors with a "+2 More" appended to the last available space in the color swatch. We learned that most of the time, customers would hover over the visible color options to see an example of the product in that color. When the customer does this, the color swatch area expands to reveal all available colors and the ability to preview the new colors as well.
