Designer
Role
2017
Year
Solution
This project was also a visual refresh. Increase white space between elements, clearer CTA on inputs, increased prominence of iconography key, and typographic changes helped the page to be more visually appealing, more credible, and aided in scanning content quickly.
Injecting product and suggested categories into the page increased engagement with other areas of the site. A re-working of the page hierarchy was also in the scope of the project. More pertinent information like store hours, "open until", and phone number were reordered to be at the top of the page. Directions followed store info, then the page rounded out with engagment content like product suggestions. These decisons were based around feedback from customers and what they are looking for most in a store page and its information.
Mobile design largely mirrored desktop design, with slight tweaks for mobile optimization. Ability to toggle between list and map view, prominence of most heavily used buttons, and bottom-center placed actions on modals in places such as the share button all aided in mobile or one-handed use. Directions button would open navigation in the platform preferred maps application.
